Born in 1972 in Italy and the youngest of ten brothers, Daniele Lago is the head of design and Chief Executive Officer at Lago. After a career in volleyball, Daniele joined the family business and began putting his own spin on product design, eventually working up to be head of the company. Lago is a highly profitable business, selling products around the world, which in part is due to Daniele's unique designs. He believes that products should be centered around people and should start conversations and dialogues. Contrast, colors, modularity are some features he focuses on for his products.

The company Lago acts as a reference point for companies around the world. Daniele designs pieces for every room of the house and pays incredible attention to detail, making them last for the long haul. Each product is one-of-a-kind and sure to make a statement in a contemporary setting.