Uto Balmoral is a virtual designer and character created by the designer, whose true identity is a mystery. Balmoral says, "I don't believe in design. I believe in ideas," which is the inspiration for his work. By making himself a project, it's showing that everything is an idea and has the potential to be a great product. This enigma of a designer has worked with various prominent companies including Tonelli Design, Luce 5, Officinanove, D3CO, Mogg, and Durame.
Balmoral entered the design scene in 2011 during the Maybe / Maybe exhibition at the DAAL Gallery in the Ventura area. He presented "Unstables" tables and the "The Putrella's Connection" collection of lamps, which made him a sought after designer.